First and foremost, I am a designer passionate about solving real world problems and bringing clarity to complexity.
I believe in the power of story to educate and evoke, and I strive to incorporate story structure into my work.
All my work is in service to creating useful, elegant tools, from financial products to advertising solutions.
A unified, integrated interface for ads managment, creation, and reporting.
Advertisers who currently create and manage the ads that end consumers see.
Led to the full deprication of the old version of ads manager due to higher revenue and advertiser sentiment.
An ads creation platform that provides partner teams with a scaleable, flexible interface.
The audience is two-fold, in that it needs to work well for high spending advertisers, as well as meet the needs of internal Facebook teams shipping new features onto the platform.
Had a wide variety of impact, from shipping Ads Duplication which increased Facebook Revenue by 2%, to supporting partner teams in shipping new features, from ad formats to buying types.
Your taxes done right in 10 minutes or less.
Simple tax filers, defined by not having investments, property, chartiable donations, or a business. This is 40% of the US tax-filing population.
Led to an increase in Net Promoter Score when compared to TurboTax Classic, and had an average filing time of 13 minutes compared to TurboTax Classic's 35 minutes for similar filers.
